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Keywords

plaintiffdefendantappealtrialsummary judgmentcopyrightcommon law
appealsummary judgmentcopyrightappellant

Related Cases

Downing v. Abercrombie & Fitch, 265 F.3d 994, 2001 Copr.L.Dec. P 28,315, 60 U.S.P.Q.2d 1184, 29 Media L. Rep. 2390, 01 Cal. Daily Op. Serv. 8043, 2001 Daily Journal D.A.R. 9963

Facts

Surfers depicted in a photograph from a surfing competition over 30 years ago sued Abercrombie & Fitch for using the photograph in a catalog without their permission. The surfers claimed violations of California's common law and statutory protections against commercial misappropriation, as well as claims under the Lanham Act for confusion regarding endorsement. The district court granted summary judgment in favor of Abercrombie, asserting that the First Amendment protected their use of the photograph and that the claims were preempted by federal copyright law. The surfers appealed the decision.

Appellants brought this diversity action against Abercrombie and Fitch ('Abercrombie') for publishing a photograph of them, with identification of their names, for Abercrombie's commercial benefit without the Appellants' authorization.

Issue

Did the district court err in granting summary judgment to Abercrombie & Fitch on the surfers' claims of commercial misappropriation and under the Lanham Act?

Did the district court err in granting summary judgment to Abercrombie & Fitch on the surfers' claims of commercial misappropriation and under the Lanham Act?

Rule

Under California law, to establish a claim for commercial misappropriation, a plaintiff must prove (1) the defendant's use of the plaintiff's identity, (2) appropriation of the plaintiff's name or likeness for the defendant's advantage, (3) lack of consent, and (4) resulting injury. Additionally, California's statutory remedy for commercial misappropriation requires a knowing use by the defendant and a direct connection to a commercial purpose. Claims for misappropriation are not preempted by copyright law if they do not involve rights that fall within the subject matter of copyright.

Analysis

The court found that the use of the surfers' photograph did not significantly contribute to a matter of public interest, as it was used merely as decoration in the catalog without context. The First Amendment defense did not apply because the catalog did not explain the significance of the surfers or their contributions to the sport. Furthermore, the court determined that the surfers' claims were not preempted by copyright law since their names and likenesses are not copyrightable, and thus the state law claims could proceed.

Conclusion

The Court of Appeals reversed the district court's grant of summary judgment in favor of Abercrombie & Fitch, allowing the surfers' claims to proceed to trial.

We conclude that the illustrative use of Appellants' photograph does not contribute significantly to a matter of the public interest and that Abercrombie cannot avail itself of the First Amendment defense. Accordingly, we reverse the district court's grant of summary judgment in favor of Abercrombie.

Who won?

The surfers prevailed in their appeal against Abercrombie & Fitch, as the Court of Appeals found that the district court had erred in its application of the First Amendment and copyright preemption. The appellate court determined that the surfers' claims for commercial misappropriation and under the Lanham Act were valid and should not have been dismissed. This ruling allowed the surfers to seek redress for the unauthorized use of their likenesses in Abercrombie's catalog.

The Court of Appeals found that the district court had erred in its application of the First Amendment and copyright preemption, allowing the surfers to seek redress for the unauthorized use of their likenesses in Abercrombie's catalog.

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